I think the studio higher-ups nixed the name "Jake" after seeing the rushes -- "Jake" (presumably short for Jacob) isn't patrician enough for this character.
Presumably the intention was
[1] to have Myrna Loy re-record the sentences in which she called him "Jake," but it didn't work (because the shape of the mouth is so different when one utters "Van" and when one utters "Jake");
[2] to have Myrna Loy re-record those sentences, but there wasn't time (or the relevant people forgot); or
[3] to re-shoot that one scene at the breakfast table (but there wasn't time, or the relevant people forgot).
It's possible that the higher-ups nixed any re-shoot or re-record, given that he's called "VS" in the scenes that follow directly -- maybe they "reasoned" that by the time he is finally called "Van," no one would remember that he had been called "Jake" in the first few minutes. Which is ridiculous, because of course viewers pay attention (especially when the character is being established), but the people who control the purse strings have their own "logic."
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