What's the issue with this film's relative obscurity?

Not only is this title currently unavailable on DVD but for reasons which elude me completely it has only been aired on TV once in recent years (decades). It and another Warner Brothers item "IT ALL CAME TRUE" were curiously omitted from the Warner TV package years ago. I know this as the owner of a mid '60s vintage B.I.B. (Broadcast Information Bureau) sourcebook. Ultimately "IT ALL CAME TRUE" started surfacing and it is now ubiquitous both on cable TV as well as the home video market. Not so for "CEILING ZERO". I remember it airing once about 1980 on one of Turner's networks and then that was it. True the film is a Hearst/Cosmopolitan production but so are several other titles which are readily extant as are virtually all other Hawks entries. Fortunately I do have the VHS copy which was available at one time. I don't think it's as bad as has been reported by a previous poster; it's as good or as bad as anything else from the old Warner Home video canon. Anybody know for sure what the deal is and has been over the years for this film's obscurity?