Nike Stock Plunges After Tapping Kaepernick as 'Just Do It' Campaign Poster Boy
Nike (NKE.N) stock dropped 2.7 percent today, amid calls on social media for a boycott of the sportswear giant, according to Reuters.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Upon hearing the news, scores of Nike customers took to Twitter to express their disgust, some even taking the extreme step of burning their Nike sneakers.
Colin Kaepernick will be featured in Nike's 30th anniversary "Just Do It" campaign, announced just days before the NFL season is set to begin
People are destroying their @Nike products in response pic.twitter.com/wcpnibBbUv
— Breaking911 (@Breaking911) September 4, 2018