How did Taylor Swift manage to stay successful while Katy Perry's career took a downfall when they were equally popular
Katy Perry came out of nowhere. Her songs blew up in the radio, all started in 2008. Katy was always a SINGLE artist, that means her success comes from her BOPS. She stayed on top for 6 years, she had 9 number 1 hits on the Billboard hot 100 chart. Katy Perry joined social media in the late 2000s just like any other casual celeb to stay in touch with her fanbase.share
Taylor Swift has found social media in 2003 (MySpace). She was smart to connect with her fans back in the early days. Country has a huge standing in America and we should remember that Taylor still is the 21st century’s biggest female country star. Taylor is very very successful in the single department, but that was never her main department. She is a real ALBUM artist (sold 50 Million albums and counting), manifested by winning the album Grammy twice. She writes all her own music. Taylor also is known for working with the very best of the very best in the industry (Managers, Artists, Engineers, Producers, Songwriters, Models, Photographers,…). She always staying touch with artists that are popular at the moment. Taylor does anything for fans she can: Inviting them to her luxury houses, free meet&greets, meeting up with fans at award shows, donating money to fans in need, presents, free merch, invites fans to her tour for free, surprising them with star guests… Taylor spend an enormous time of her life online to communicate with fans over social media. Last secret session in Nashville, she took 8 hours time for the meet and greets till 5 a.m. No other superstar would do that.