Blame him for Star Wars mess

[deleted]

Yep:

https://www.quora.com/Why-did-the-Star-Wars-sequel-trilogy-fail/answer/Ardavan-Farahvash

Bob Iger: Wanted first and foremost for the sequels to make Disney a lot of money so that they could recoup the huge 4 billion dollar cost. He got what we wanted, all 3 movies were massively profitable and Star Wars, despite everything, is still a huge cash cow.

Iger should have realized that the long-term profitability of Star Wars comes from the popularity of the movies, which is a result of the simple fact that they are GOOD, EPIC STORIES. Without that key element, the Star Wars IP will eventually run out of juice, something which seems to already be happening.

In other words, NONE of the people in charge (Bob Iger included) put good storytelling and making a proper, sensible conclusion to the Star Wars mythos as the PRIMARY objective of the sequel trilogy.

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