MovieChat Forums > Donald Trump Discussion > We Believe: The Best Men Can Be | Gillet...

We Believe: The Best Men Can Be | Gillette


https://www.youtube.com/watch?v=koPmuEyP3a0

What the actual fuck? Fastest way to kill your company.


P.S.
Since Trump has sexual misconduct allegations which is part of the #metoo movement...

reply

Buy Merkur!

reply

Get Woke...Go Broke

reply

What do you have against a positive message for making the future a better place?

reply

Nothing. It's just a double standard while using a movement as a profit point like the #BLM pepsi ad. Both are disingenuous and patronizing. The execution was horrible as well, felt like watching a really sappy, preachy lifetime movie.

reply

The message is strong and clear. If they make a profit off of it, good for them! At least they’re taking a stand.

reply

Welcome to every ad targeted at women or about women.

Men say there is true equality already, time you were on the receiving end of that 'true' equality.

reply

It may be trending negatively, but that usually works out in a company's favor on a divisive issue.

reply

Just watched it, wondered what the reaction was. U-toob up:down vote ratio is almost 1:3. I see Doggie took a shit.

What does google tell us? The Lying Lefty MSM thinks it's great to lecture your clients about "Toxic Masculinity". But there is dissent.

Why Gillette's New Ad Campaign Is Toxic https://www.forbes.com/sites/charlesrtaylor/2019/01/15/why-gillettes-new-ad-campaign-is-toxic/

It is within this competitive context that Gillette debuted its “We Believe in the Best in Men” ad campaign on its website yesterday, part of an overall shift to the slightly modified tag “The Best a Man Can Be.” The 1:48 length video starts out with images of remarkably troubled looking men as a narrator makes reference to bullying, sexual harassment, and toxic masculinity. It then poses the question “Is This the Best a Man Can Get.” The viewer then sees depictions of a series of very ugly and negative behaviors, including bullying, fighting, sexual harassment, and blatantly interfering with a woman speaking in the workplace. The ad goes on to state it is time for men to stop making excuses and to renounce the idea that “boys will be boys.” Gillette concludes that by calling for and showing images of men holding other men accountable and emphasizing that the boys of today will be the men of tomorrow.

Reaction to "We Believe in the Best in Men" has been overwhelmingly negative, with comments on its own Youtube channel running negative by an astonishing ten to one margin. There are those who really like the ad really like the campaign a lot and argue that it is simply trying to reinforce positive behavior. However, the much larger group who dislikes it includes many men who are saying the ad is insulting to men and full of stereotypes. What is perhaps most dangerous for Gillette, however, is the large number of posters who are threatening to never buy the product again.

Politically charged language should be avoided by advertisers

The use of the term “toxic masculinity” in the ad was a flat out mistake. While only mentioned quickly and briefly, the use of this term, which many men associate with a one-sided critique and stereotype of an entire gender. Regardless of how much some without marketing backgrounds would like to believe that companies taking political stances on is okay, alienating a substantial proportion of the target audience is never a good thing. Michael Jordan’s statement that he did not want to engage in political commentary because “Republicans buy shoes too,”remains wise thinking. Regardless of which political party or group may be alienated, it is simply bad marketing practice to offend significant numbers of your own consumers.

reply

There is toxic feminism as well but you won't ever see that in a Tampon ad. I would think women are far more toxic when it comes towards other women.

Anyway, this moral stand only makes their previous immoralities much worse. They were accused in 2016 of knowingly profiting off of child labor in 3rd world countries, convicted in 2012 of price fixing, were a huge user of animal testing pre-2000, their tampons in the 80's caused 32 deaths amongst allegations of insufficient testing, and they have one of the worst CEO to Average Worker pay ratios in the entire S&P500.

reply

It's not as complicated as the insecure T-rumptards on this board are making it out to be.

These losers like Satan are freaked out and going batshit crazy - just like they did when they saw the first interracial couple in an ad, just like they did when they saw the first gay couple in an ad, just like they did when they saw the first Muslim in an ad, etc. However, the clock is not ticking backwards. They'll accept their status as equals and nothing else, or they'll be marginalized.

reply

Doggie Shits again! FemiNazis have turned LibTard men into submissive pussies who buy into the “toxic masculinity” lie. Gillette now makes Castration Kits!

Mocking LibTards is NOT freaking out, it is "deconstructing Marxism". Didn't you learn that at LibTard U?

reply

Gillette probably made the ad to keep you busy away from sending death threats to judges.

reply

Be afraid - be very afraid! There's Muslims on your TV, along with interracial couples and gay couples! There everywhere, I tell ya! They're out to get you....but you don't need to come here and find this out. FOX NEWS does a much better job scaring T-rumptards.

reply

"Gillette...the best a man dressed like an ugly woman who picks fights at GameStop can get!"

reply

This is all about guns.

reply