Desperate times/desperate measures for Ivanka Trump
Desperate times call for desperate measures, and yesterday Ivanka Trump turned to a desperate measure: she launched her clothing line for sale on her own website.
For more than a decade, her website was intended to be 'informational' only - pointing people interested in buying her fashion line to national boutiques and department stores. But those stores started drying up once the #GrabYourWallet movement went full-tilt in the last quarter of 2016. By Spring of 2017, stores such as Nordstrom, Belks, Neiman Marcus and many others announced they wouldn't be selling her lines any more due to 'slow sales'. By the end of the year, there was a small pool of stores sill carrying her line, but at a deep discount.
As of yesterday, the line is exclusively available - at full price - on her own website, where the senior White House adviser will be stocking, selling, and shipping her merchandise to customers - if she has any of those left.