The Russos and M&M said while they had tossed around other ideas for story none of them clicked until they decided on CW. Once the Russos decided they wanted to do Civil War there was no way Tony Stark was going to have a small or even modest role. The nature of the story is Steve v Tony. When the Russos told Feige this is what they wanted Feige told them they'd have to get RDJ or it wouldn't happen. RDJ did not ask to be in CW. He was wooed and pursued according to the Russos and then they had to hammer out another contract.
The only rumor that came out about it being initially small role was tied to Ike Permutter who did not want to pay RDJ for anything more than a small role. (Failing that he wanted Ruffalo/Bruce to take the Tony role which was nuts.) That would not have worked for the story the Russos wanted to tell or Feige wanted to tell and it's part of the reason Feige finally went over Ike's head and is now the head of Marvel's film division. (that was going to happen sooner or later though)
From the expanded Black Panther role (which was initially a cameo who unlike Tony doesn't primarily interact with or react to Steve's actions), to added Spider-Man and Ant Man, to the Vision/Wanda subplot I think it's evident they wanted a larger canvas of characters.
For me there was more than enough Bucky, too much in places but they could have easily cut a couple of his flashbacks and replaced it with more Steve/Bucky personal interaction if that's what they wanted. The scenes could have been filmed for all we know and not played well so were cut. (like the cut & re-shot scenes between Steve & Sharon) I wouldn't be surprised because frankly I don't think Stan did well with the emotional scenes he had in CW.
I do think in trying to balance the film so people didn't easily take sides that they slightly undercut Steve's more personal and emotional scenes. There should have been more of emphasis on Peggy's funeral and how that loss impacted him. They shouldn't have cut down his after scenes with Nat and Sam and instead cut any romantic angle to the Sharon subplot (which is just misguided). I'm still ticked that they gave his most famous speech to Peggy for Sharon to give.
Could Civil War have been filmed as an Avengers movie instead, in terms of story - easily. But in terms of contracts, scheduling and what they wanted to do with Thanos and Infinity Wars, it would have been almost impossible.
I still want another solo Chris as Cap film though even TWS had Nat as an almost co-star with a big role for Fury while introducing Sam. With the expanded cast of characters it looks like there will be more and more crossovers. Hulk is with Thor in Ragnorok and its now Antman & The Wasp for their sequels.
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