I don't necessarily have a problem with Viola doing TV...but ABC is simply not quality programming. Everything is always of the essence on this network, but the story lines are always so poor that it comes off as very forced and fake (see: every drama on ABC). I cannot imagine an actor of Viola's calibre actually enjoying doing all sorts of head turns, holding dramatic faces for 20 seconds, and being forced to say all sorts of highly dramatic and superficial dialogue.
Jessica Lange's part on AHS is very different. First, it's a cable show with a limited run. If I remember correctly as a regular viewer - it's around 12 or 13 episodes per season. The cable format leaves little room for filler episodes, which every network show, no matter how hard they try, does have. Second, she plays a new character every season so it's more like Mercury Theatre for TV. Lastly, the writing is top notch because it has to be. Cable networks wouldn't be interested unless it, in some way, pushed the envelope.
Lonely women eat up shows written by Shonda Rimes. Her shows are basically about how women cannot function in the workplace without some sort of relationship drama, which true to form, you can bet Murder will contain.
In terms of money - yes, it's smart because it's a regular paycheck. And of course she will get Emmys and all sorts of accolades, but in terms of being an actor, this is bottom drawer for Viola. Granted, as you said, her recent projects have been thankless. Still, if she was going to TV, I would have preferred/expected HBO, Showtime, AMC, etc.
To further illustrate my point about how bad ABC is...take a look at their new line-up for fall. I watched some of the trailers, and truly...it's just very sad. The new series entitled Selfie...well, enough said.
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