Agree 100%. That's why it annoys me so much that people here never stop complaining about wokeness. I don't like woke movies either, tbh, but I don't believe Hollywood is doing it as some conspiracy to brainwash the masses
They insert woke messages for the same reason that they edit out some of those things for Chinese audiences, because they are pandering. That's all that Hollywood has ever done. Social issues may not in themselves be moneymakers, but they do grease the wheels for the moneymaking machinery. It gives the artists (director, writer, actors) things to talk about on their social media or on talk shows. It gives the movies positive press from the media. It gives the industry the facade of playing a meaningful role in society. The only conspiracy is the one to make money. Where are the movies or artists shouting "death to capitalism"? That's what leftists are supposed to be. They've commodified race and feminist stuff because it benefits them, not because they have any real principles. Celebrities lobby for more roles ("representation") and equal pay for themselves, they're not out there demanding these things for minorities with real jobs
The big studios are now corporations. Every corporations works fundamentally the same, they want to guarantee big profits every single year. That's a tricky thing to do for an industry that, at least in theory, sells works of art. How do you do that? You sell them something that they're familiar with and can relate to so they can turn their brains off for a couple of hours
Everyone complains that Hollywood is afraid of original ideas. Hollywood is a whore, it churns out easily-consumable junk because that junk is part of their trusty formula for steady income
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bozo_500 (12219)
2 years ago
The woke things abit tricky as if they go too woke they..'go broke' .. Its a difficult balence they are trying to figure out, its early days and uncertain times not just with society issues but movies in general with covid and streaming etc influencing and making them overdo it give too much power to over 'woke' artists , but with stuff underperforming/bombing (like latest bomb The 355) eventually they'll get the balence right
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cyberbob (3488)
2 years ago
Yep. That's because the executives greenlighting this stuff aren't woke. They're just business executives who don't understand the demographics they are attempting to target
I don't know who The 355 is made for. I don't know women in real life who feel empowered seeing a bunch of B-list actresses doing shitty Action. I dated a hipster chick once and she was into movies like Call Me By Your Name and Lady Bird, low-budget stuff
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Otter (24464)
2 years ago
"Yep. That's because the executives greenlighting this stuff aren't woke. They're just business executives who don't understand the demographics they are attempting to target"
And that was just as true in 1968, when Sidney Poitier was suddenly no longer Hollywood's It Man, because the studio execs knew that tastes were changing, and had no clue how to appeal to the fashions of the moment!
We've come full circle in this discussion.
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