Sadly, he did say its one of the funniest scripts he's ever read. It was not funny. The same 4 or 5 jokes were hitting us over the head all 90 minutes. Dropping the F bomb every 8 words got annoying. Lost any impact. As much as it wanted to be clever ,it wasnt. Although, Norton's character had the most unique voice (read he was going for Woody Allen, not sure)
But for the WHY: check out his wife's movie work
Elf-producer (met Adam Mckay)
Anchorman-producer (began working with Apatow)
40 year old virgin- producer
knocked up-producer
superbad-producer
forgetting sarah marshall-producer
pineapple express-producer
Apatow has called her "the rare woman who always wants to take the joke farther than any man wants to go. All nudity in my films is a result of Shauna pushing me and calling me a wimp."[2] Actor Jonah Hill has also claimed that Robertson is "way more perverse than any of us", referring to the male writers, directors, producers and actors from Apatow's production company Apatow Productions.[3]
Sooo...not a far stretch that Norton keeps in touch with Rogen, Apatow and their group.
But man, that movie was not funny.
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