I don't understand why rock music isn't more popular.

There was a thread a while back when someone asked if Rock is dead.
This was my answer:

Music styles and tastes change over the years. The way music is made and recorded changes over the years. And the quality of how we listen to music has also changed a lot. So, every generation gets something new and different.

The way each new generation is introduced to music has vastly changed over the past 20 years as well.
I'm 45, so any music I heard when I first heard popular music was whatever my parents were listening to on the radio or any LP that they had bought. I also think that because there was only radio in the car, I was exposed to mainstream music earlier than my kids who were forced to listen to kids' music CDs (not my choice).
Later, when I was in my teens and developed a taste if my own, my choice was still limited to either radio or LPs my friends' older brothers had.

If there was some music which I really did want to listen to whenever I wanted, I would have to go OUTSIDE and CATCH A BUS, and go to a MUSIC STORE and P A Y for what I wanted to hear. So I was very cautious about what music I bought. Today, you can hear anything with the click of a button, where ever you are, and whenever you want.

Music today is much easier and much cheaper to make. Home recording on computers over the last 20 years has given the opportunity for many to make music that could not do it before. But because it's so much easier to make music on a computer, fewer people are learning musical instruments like the Guitar and Drums.

These, in my opinion, have all had a huge negative impact on Rock simply because there are fewer people recording rock music. When I was in high school, there were three rock bands. In my son's school today (which is about the same size), there is only one.

My problem with today’s music is not so much how it’s made, but that it contains zero restraint. No subtleties, no nuance; it’s all in your face, 4/4 beats, and doesn’t pass our overlord’s gates unless it contains a message the we, personally, are the most super-duper important people that ever graced the universe. Me, me, me! I can’t figure out why we’re a bunch of navel gazers. 🤷🏻‍♂️

If you look at the album charts in both the UK and US (and I assume that it's a similar story in Australia and Canadia [sic]), you'll see that Rock is alive and well.

Long live, indeed....for some, it’s been a long time...

https://youtu.be/IbW5K2F1N28

Just lots of variety and different tastes nowadays....it’s cool, some are still following the tradition, enough to where those who only want their rock fix can get some....Foo Fighters, Greta van fleet (We know the Zep comparisons, sound-wise), Muse, S.O.D, Three Days Grace, Radiohead, Green Day, Kings of Leon, Rise Against, Queens of the Stone Age, and a few other bands still bring it if you like it....

Good times!

i heard the term yacht rock a few days ago for the first time.

The problem with rock music is just that they're TOO long lasting. People still listen to GnR, Rolling Stones, Queen, etc.

Now try listening too old rap music, like Kriss Kross or MC Hammer... they sound SO OLD! Nobody would want to be caught dead listening to those ever again today.

And that's the problem with rock music. People keep listening the old ones and not buying the new ones. With pop and rap, people constantly wanting the newest songs. So more new music, more money.

Also, when the old legends won't die, how can a new no name musicians thrive? With pop and rap, legends become old and irrelevant, people tend to seek new artists. With rock, a new no name band would always compete againts those classic songs from legendary bands. Can you imagine competing againts Metallica or Def Leppard? It's just a f@#$% uphill battle!

The whole musical concept has been perverted over the years thanks to the likes of Aerosmith, Slayer and Slipknot just to name a few. It's such a perplexing deviation from what music in it's grassroots form was like, that I don't consider it music.

Everything today is just crappy pop. All the songs sound boring with forgettable beats and melodies.

I love me some classic rock music. I'm listening to Deep Purples album "Machine Head" right now.