I think I'd want to go see Olympus Mons but after that I'd be ready to go home.
If a side of Olympus Mons reveals Martian geological epochs, one would regret not having enough years in one's lifetime to study such a trough of recordings.
Also, having a base where comforts of home are replicated to a degree will minimize the longing for home.
And, of course, there is the financial incentives. One year of mining, barring corporate malfeasance, can net a worker a retirement, a golden parachute and a life of Riley thereafter.
Est modus in rebus sunt certi denique fines quos ultra citraque nequit consistere rectum Goldilocks