a World War II movie isn't going to be easier to market than a hard sci-fi.
One can imagine that WB are hoping for a Saving Private Ryan run with a July release (as well as probably being superstitious about Nolan films normally doing well that month). Then one remembers that Ryan was 18 years ago, and maybe that's not such a great idea.
I can see Spider-Man clearing $300m, $400m if it's a great crowdpleaser, and Apes clearing $250m.
Whilst the addition of Iron Man means it's not going to drop, I think Spider-Man is going to be in the awkward position of being yet another reboot in an incredibly short space of time, and has to make up for the perceived failings of the ASM films. I think there's certainly a good chance that it will be the best one we've seen since Spider-Man 2, but I'm not sold on the numbers it can pull in, until we see some trailers and the like.
I'd love to see another uptick for the Apes, since I was very taken with the last two films, but it's discouraging that Dawn didn't make huge domestic gains on Rise, despite having plenty of room to do so.
Shut it, Love Actually! Do you want me to hole punch your face?
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