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Movies that should have had different release strategies?

posted 8 years ago by Lockeisalive
4 replies | jump to latest

In any way - number of theatres, marketing, PR etc.

I think Revolutionary Road would have benefited if it had released outside the Oscar season at a time when there was less adult fare. It should have had a wide release as well. A film that reunited DiCaprio and Winslet, even with challenging subject matter, definitely could have made more than $22 million at the domestic box office.

Another one I remember is 127 Hours. Fox Searchlight didn't do much to stem the conversation about the movie's graphic amputation scene (clearly believing it would add to the movie's must see stature) but the fact that it stopped at $18 million makes it clear they didn't do a good job of widening the movie's appeal and focusing on its life affirming qualities.

Live your own destiny imperfectly than live an imitation of someone else's perfectly

[–] Lockeisalive 8 years ago

Bump.

Live your own destiny imperfectly than live an imitation of someone else's perfectly

[–] cornnetto 8 years ago

The Neon Demons should not have been a first weekend wide release movie, but I think the distributor was closing around that date, probably didn't have the ressources to do something else. Should have been a limited one and if it would not have cauth up, limit their loss.

[–] everymanaking6488 8 years ago

Perhaps Valentine's Day 2009 might have fared better for RR

[–] matrixpolaris 8 years ago

One that should change its release strategy, is definitely Valerian. I talked a bit about this on another thread, and the problem is definitely that it is coming out around the same time as Spider-Man Homecoming, Dunkirk and War for the Planet of the Apes. All those other films are surefire successes. Spidey is in the MCU, so that's a hit. Dunkirk will be backed up by all the Nolan fanbase, and War for the Planet of the Apes is part of a large franchise. However, Valerian is not part of a franchise, does not have any famous actors, and has a massive budget. They should move it to another period, where there aren't that many big-budget films to compete with.