Is Wendy's trying to adopt a new image to their restaurants?
I have been a Wendy's fan all my life and I have noticed that Wendy's is trying to attract more customers to their restaurants by adopting a new image? Is it because Wendy's is trying to compete with other fast food chains such as Burger King and McDonald's? Because I have noticed that Wendy's seems to be coming out with all new burgers and special meal deals like the Baconator burger the Dave's Double burger and the Biggie Bag and it seems that Wendy's wants to copy McDonald's and have a signature burger like the Burger King Whopper and the Big Mac from McDonald's. I think that Wendy's also wants to attract the younger generation by having appealing commercials for their food because ever since Dave Thomas passed away in the 90's Wendy's quality of their food started to go downhill but when they got a new president Wendy's food had improved. And so I think with these new menu items Wendy's hopes to be still be alive with a new audience. If I was on a desert island with little to eat my survival food would be Wendy's hamburgers because they are great tastingshare