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Assumed audiences by TVLand, etc.


Was watching a few Andy Griffith shows, on at 5 or 6 pm Eastern, and nearly all the ads were focused on women. Why is that? I would think about as many men watch it as women.

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How were they focused on women? Not being snide, I'm curious--I don't get TVLand and haven't seen the ads--maybe they think the show has a larger female viewing demo because Andy's a widower with a son, or something like that?

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