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Beats by Dre Headphones for Music


http://www.sounds99.com Beats by Dre Headphones for Music

He's conquered the headphones market, but Dr. Dre isn't selling great sound. He's not even selling celebrity. He's selling the concept of "bass."

It's possible that Dre's magic—the ritual of wrapping your head in a gleaming status symbol and entering into an existential state of bass—won't translate to other product categories. It's a kind of secret ceremony that you can do in public. Who cares if the nerds quibble? Beats by Dre deliver the bombast. People want them, and love them, because bass is the place Dre's fans want to be.

Complete with quotes and previously confidential images provided by Monster, a new article at Gizmodo paints a surprisingly negative picture of Monster’s relationship with Beats Electronics, discussing how Monster lost virtually everything it had built when Beats left for HTC. Interviews with Monster CEO Noel Lee and his son Kevin Lee detail how Monster and Beats formed a shaky business arrangement, wherein the Beats side retained ownership of everything Monster developed. According to the report, Monster also footed the bills for manufacturing and distributing the products.

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