Tracking Shows Ryan Reynolds-John Krasinski Pic ‘IF’ Targeting $40M Bow Next Month
https://deadline.com/2024/04/ryan-reynolds-if-box-office-opening-projection-1235894892/
Paramount’s all-audience movie IF, starring Ryan Reynolds and directed by John Krasinski, is heading for a $40M-plus opening on May 17 — which is very good for a non-holiday in May and for an original movie.
https://deadline.com/2024/05/box-office-if-back-to-black-amy-winehouse-strangers-2-1235920634/
John Krasinski’s imaginary friend feature IF made $1.75 million in Thursday night previews that began at 4 p.m. It’s been awhile since we had a live-action PG-rated feature, so comps are tough. The outlook heading into the weekend is $40M. The top opening for an original live-action PG film was Hop at $37.5M in 2011.
SATURDAY AM: IF is looking at $30.5M opening this weekend after a $10M Friday + previews, at 4,041 theaters and while that might scream lower than expected on the surface since it’s below its $40M projections, triple note, it’s a PG-rated live-action film. There’s a reason why they haven’t been greenlit in a while, and let’s not slam Paramount and John Krasinsksi for swinging for the fences on original content. Here’s the upside: with an A CinemaScore, this family movie is bound to leg out and fill a niche in the summer despite 50% Rotten reviews. That’s just what family movies do. Rotten Tomatoes audience score is 85% fresh.
shareSUNDAY AM: Saturdays were good to IF lifting the pic to a now $34M opening after a $13.6M Saturday, up 32% against $10.3M Friday and previews.
shareRyan Reynolds' new movie "IF" must have a lot of imaginary friends in the crowd ... 'cause it's tanking at the box office despite the star-studded cast.
https://www.tmz.com/2024/05/18/if-box-office-ryan-reynolds-bomb-critics-hate-steve-carell-john-krasinkski